Clik here to view.
Instagram UGC boosts brands
Consumers trust content created by users more than most types of media, according to the Instagram: User-generated content study from L2. The research firm finds that amateur images on Instagram...
View ArticleClik here to view.
News by Instagram
Instagram has begun leveraging the 70 million pieces of content posted each day on its social media platform to offer users coverage of current events so that they can ‘see the world as it happens’....
View ArticleClik here to view.
Seeing visually
There’s no doubt that Instagram has fast become the shiny new kid on the advertising block — eMarketer’s latest forecast predicts that the image-centric social media platform is projected to rake in...
View ArticleClik here to view.
Exploring NYFW
Instagram has partnered with New York Fashion Week to develop a new feature, ‘The Best of Fashion Week Updated Daily by @Instagram’, for the social network app’s ‘Explore’ page. Users can see the best...
View ArticleClik here to view.
Tech my food
Millennials believe tech has an important role to play in helping them make healthy food choices, according to the Food + Drink report from JWT’s Innovation Group. Seventy seven percent of millennials...
View ArticleClik here to view.
Making Instagram music
Instagram users are more likely to stream music online that those not moving and shaking on the image-sharing platform, plus they are twice as likely to actually pay for music streaming. In fact, 90%...
View ArticleClik here to view.
Peak social?
Have we passed peak social media? Well, people are spending less time on their mobile social apps, with Facebook, Snapchat, Instagram and Twitter usage down across many leading markets. Take France....
View ArticleClik here to view.
Fading tweets
Twitter looks to be losing more traction as an advertising platform as 63% of US ad agencies plan to use Instagram for their upcoming campaigns, compared to just 56% for Twitter, according to the most...
View Article
